SWITCH ON SAFETY

Do We Need Trade Fairs? When internet boomed during the first decade of this century, all businesses were supposed to move there. A couple of companies turned the idea of trade fairs to internet and started to promote digital exhibitions. There are a lot of modern arguments to support this idea: no traveling, no materials used for building the stand, free of schedules, material can be updated, product information can be downloaded, products can be purchased, etc. But: why do we still have fairs where exhibitors build stands, carry their products there and fill the stand with their personnel?  KATKO Team @ Hannover Messe 2017 Simple answer is that potential and existing customers are still willing to come to those fairs. And why? Well, you would probably need a scientist of social and human behavior to give a thorough explanation, but it indeed has something to do with our ways to build relationships. We also have a need for unwritten information and a need to complete our fa

Why fill in ETIM data? The time used to sketch and design any project is getting shorter and the trend is getting towards simultaneous planning and execution. Should we resist this trend and insist on returning to clear milestones and timespans? Yes, it would be beneficial to be able to slow down and avoid mistakes, which are likely to happen in a rush. But the other way to move ahead would be to think, which parameters and procedures should we change to decrease the time spent from the beginning to the completion of the project. One certain factor is the quality and availability of relevant product data. All data is typically already existing and it doesn’t need to be created. But the problem with product data is the availability and format – all PDF catalogues existing in the internet do not communicate with purchasing or planning software. Most of existing product data does not support comparison between products. ETIM data based systems enable different comparisons and search