How Do Counterfeits Make Us Feel? There is a problematic comparison between the consumer market and the professional market, when copying and counterfeits are in question. Every individual has heard stories of clothing factories in Asia, that are producing branded products on one production line and non-branded from the same components on the next line. Branded T-shirt is worth tens of euros in a flagship store and the same T-shirt with unknown brand is sold with less than 10 euros in a supermarket. This kind of reality is somewhat misleading in technical professional products. Most established global brands have encountered copying, counterfeit products and abuse of their brand. Now this kind of phenomena is real life for even smaller companies like KATKO from Finland. What do we think and feel about this? Feelings are not regarded as part of successful business life. At the same time, we all know, that feelings are attached to everything we do and effecting to...
Posts
Counterfeit Products in Electrical Industry Counterfeit products are goods, often of inferior quality, made or sold with a brand name without the brand owner’s authorization. Nowadays, also the electrical industry is exposed to counterfeit products. Responsibility for ensuring only genuine quality products are used lies with all those specifying, purchasing and installing electrical equipment. International Law prohibits counterfeiting – free riding on names/reputations of others, receiving undue profits, providing no guarantee on defective goods. Stay ahead of counterfeiters by protecting your trademark also in China, printing Country of origin/brand name, making mould-in protected marks and by using printed packaging. Suspect ‘too-good’ prices. If in doubt, check with brand owner/certification body to be sure, since you are responsible. Also purchase only from an authorized supplier/distributor. Safety at stake, since inferior quality counterfei...