SWITCH ON SAFETY

How Do Counterfeits Make Us Feel?   There is a problematic comparison between the consumer market and the professional market, when copying and counterfeits are in question. Every individual has heard stories of clothing factories in Asia, that are producing branded products on one production line and non-branded from the same components on the next line. Branded T-shirt is worth tens of euros in a flagship store and the same T-shirt with unknown brand is sold with less than 10 euros in a supermarket. This kind of reality is somewhat misleading in technical professional products.  Most established global brands have encountered copying, counterfeit products and abuse of their brand. Now this kind of phenomena is real life for even smaller companies like KATKO from Finland. What do we think and feel about this?  Feelings are not regarded as part of successful business life. At the same time, we all know, that feelings are attached to everything we do and effecting to all decisions